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U Mobile’s New WeChat GO Mini Program A Boon For China Visitors To Malaysia

U Mobile is working together with popular Chinese social media platform WeChat to introduce a digital travel experience for mainland China visitors to Malaysia via a series of Mini Programs designed to offer a complete travel companion experience. Malaysia is an increasingly-popular travel destination for China visitors, with data showing nearly 3 million visitors over the last year.

The first Mini Program, WeChat GO Malaysia Mini Program, will enable mainland visitors to easily search for information on Malaysian attractions, food, culture and shopping venues via an interactive Chinese guide. In addition, visitors will also be able to make payments in their own Renminbi currency using the payment function found in the WeChat ecosystem.for services provided by partner merchants that include POS Malaysia, KLIA Express, TripCarte and CatchThatBus. More detailed descriptions follow below:

  • POS Malaysia: Visitors from mainland China can select from a list of postcard designs featuring popular holiday destinations in Malaysia. They can personalise their message and POS Malaysia will print and deliver it to any address in mainland China. These postcards come with track and trace features, as well as unique, destination-specific cancellation marks.
  • KLIA Express: Book and pay for tickets ahead of the airport transfer train ride. The QR ticket is saved in the Mini Program itself. U Mobile and KLIA Express are also exploring extending the latter’s suite of services to cater better to visitors from mainland China.
  • TripCarte: Book and pay for tickets to tourist attractions in Malaysia. The QR ticket, which is all that is required to access the attractions, is saved in the Mini Program.
  • CatchThatBus: Book and pay for bus tickets ahead of the ride. Customers may even select their desired seats on the Mini Program. They will need to show the details of the booking to the staff before boarding.

Meanwhile, the Pavilion KL Mini Program will provide some of the best shopping and dining experiences for visitors coming to one of the premier shopping destinations in Malaysia. Some of the benefits include seamless and easy transactions in over 30 participating F&B merchants as well as retail and fashion stores, all done via the Mini Program. It will be available in Chinese and English language options.

Their latest collaboration follows their first partnership back in 2017 to introduce the U Mobile WeChat Go SIM which is a traveler prepaid SIM that provides unlimited WeChat usage data for visiting tourists from China. The WeChat GO Malaysia Mini Program will serve as a key platform to attract inbound visitors through a partnership with Tourism Malaysia for the ‘Visit Malaysia 2020’ campaign, and is now available for all China visitors in eight cities/states.

The Pavilion KL Mini Program will subsequently go live on October 1, 2019, prior to the start of China’s Golden Week.

 

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