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State media advertisements barred by Twitter

Twitter has just announced that it will not be running advertisements from state-owned media outlets in the future. Such entities will have a month before they are barred from from advertising on the platform, although they will still be able to engage in public conversation.

Exceptions are made for entities that cover only entertainment, sports or travel content however, and the policy is not applicable to taxpayer-funded but independent public broadcasters. The new policy comes following the suspension made by Twitter of 936 accounts linked to a state-backed social media campaign run by China. According to a report by CNA, Xinhua News Agency and China Global Television Network had paid to promote videos that depicted protestors in Hong Kong as violent. The same report also states that Twitter denied the policy change had anything to do with the suspended accounts.

The decision was explained in a blog post and the change of policy is an attempt made by Twitter to have higher standards for advertisers.

Source: CNA

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