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Samsung loses its top marketing chief

Marc Mathieu Samsung US Chief Marketing Officer has just resigned, following an internal investigation into how his division operated in a bid to discern whether his staff offered bribes to marketing partners, considered a serious breach of the Samsung code of conduct. The reason for this being newsworthy is that that Mathieu is also the brain behind Samsung’s initiative to collaborate with digital influencers.

Furthermore, Mathieu spearheaded the marketing of the Galaxy S8, the device made to fix Samsung’s reputation following the recall of the Galaxy Note 7 back in 2016. The reason behind Mathieu’s resignation is unknown as Samsung did not disclose the reason. Either way, losing him is going to deal a large blow to the company’s marketing efforts. It would be interesting to see how Samsung deals with the matter moving forward.

Source: Wall Street Journal

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