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RIM CEO 'seriously' considered switch to Android

August 6, 2012
By Loh Ving Sung GooglePlus

06 August 2012 - RIM CEO Thorsten Heins always gave the impression that BlackBerry OS is the irrefutable operating system for BlackBerry devices.

But in an interview with The Telegraph UK, Heins told the Telegraph that RIM gave Android a long, hard look before ultimately deciding on BlackBerry 10. Heins told the paper that RIM decided against Android, was because of suppliers' inability to differentiate between each other.

"There is very little wiggle room," he added.

RIM also reasoned that that Android won't be able to suit the productivity crowd who has 'very little time to consume and enjoy content’, and did not want to take a 'me too' approach with the segment.

Instead, Heins as well as RIM will be relying on the company’s homebrewed BlackBerry Messenger (BBM) to stand out among the crowded smartphone arena.

Still, RIM’s head honcho's comments left us wondering what may have been if the Canadian firm had decided on adopting Android. But now, we can still set our sights on BB10, and see if RIM's gamble will pay off.


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