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Google says antipiracy tweak only targets pirated content

August 13, 2012
By Loh Ving Sung GooglePlus

13 August 2012 - Last week, Google unveiled a tweak to its search engine that would downrank illegal sites that has a high numbers of takedown requests. The company announced it was changing the way it ranks search results, in order to punish sites that are accused of consistently breaking copyright laws.

Google says antipiracy tweak only targets pirated content

The search giant said however said it is not giving its video services preferential treatment, as it carries a significant amount of copyrighted content.

That is because once a video is flagged for removal in YouTube via built-in, it already counts as a takedown.

So what about YouTube content on Google's search ranking? Google has a page called 'Removing Content From' Google that allows users flag content on external sites.

Google will take into account both copyright removal notices submitted through YouTube and the external page. The new algorithms promises to leave user-generated content under the same search alone. 

Search Engine Land's Danny Sullivan asked Google to comment and he got the following response, "We're treating YouTube like any other site in search rankings. That said, we don't expect this change to demote results for popular user-generated content sites."


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