Apple kills YouTube on iOS6, what it means for us

August 12, 2012
By Loh Ving Sung GooglePlus


11 August 2012 - After Apple confirmed that it will be dropping the long standing native YouTube app from iOS 6 – the Internet is somewhat surprise/upset over the ordeal and is quick to point the finger at Apple. It fits Apple's usually militant stance when it comes to something that does not fit in the Cupertino’s plan. 


Just look at Google Maps.


Apple did address the reason behind the drop is that its five-year licensing deal with Google for YouTube ran out, and is handing the reins to Google to design its own YouTube app.


The YouTube app actually stole a march on the App Store, and appeared on the original iPhone in 2007 and eventually made its way to the iPad. It was presumably brokered by Google’s Eric Schmidt when he was still on Apple’s board.


YouTube however had no say on how the app was designed, and left Apple to decide its look and feel. The license also gave Apple the veto power over choosing HTML 5 over Flash, YouTube has to redesign Flash so it will play on iOS.


The YouTube app was displayed prominently on the iPhone home screen.


However, with iOS 6, Apple has tried to distance itself from Google, starting with Apple’s in-house map service after dropping Google’s maps services. And perhaps it is what the company wants, by shedding YouTube, a Google product, iOS 6 can be ‘freer’ from Google.


Google on the other stands to gain from a fully standalone app now that it controls the app, so we’ll probably see with a complete redesign that could bring a revamp for the five-year old app. Giving Google the chance to introduce feature from the website to its mobile app like closed captioning and sharing via FaceBook or SMS.


Now to answer the question, how would this affect us, the end users? Most likely, in no way shape or form, we’ll enjoy our videos on our iPhones and iPads just like before, perhaps even with a few more helpful features.


But here’s the kicker, Google will most likely monetise the app, the same model it uses for all of its products. While Google’s version will pop up in the app store, say goodbye to Apple’s ad free version.


It’s not just everyday users too, even tech journalists find themselves spilt against YouTube with ads - the Verge’s Nilay Patel says consumers are the one will lose out with all the ads popping up, while Jim Louderback from Revision 3 applauds the ‘bottom line’ Google is thinking of.


But even he feels for the viewers, who he says has free ride for the last five years. But like so many other YouTube viewers out there, it is our go-to web video platform, and while I may wax poetic about intrusive ads, I’ll most likely have to tolerate them just to get to my next Nyan cat video.


Trust me readers, ads don't worry me and I doubt it will affect my viewing experience too much.


Personalised ads on the other hand do.   



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