TAR College and Nokia launch 1 Phone, 1 Life and 1 Earth recycling campaign
by Lim Pei Hao
09 July 2012 – Tunku Abdul Rahman College (TARC) and Nokia, the Finland-based mobile phone manufacturer have collaborated to launch the 1 Phone, 1 Life and 1 Earth recycling campaign. The main aim of this recycling campaign is to raise the awareness the importance of recycling to the students as well as the public.
YBhg Datuk Dr Tan Chik Heok, Principal of Tunku Abdul Rahman College (first from right) and Tan Mei-Ling, Sustainability Manager of Nokia Pte. Ltd (third from right) during the launch of the recycling campaign
For every unused mobile phone collected in this campaign, Nokia will donate $2 (approx. RM 6.40) to a turtle conservation project. Additionally, the users who donated their phones are entitled to adopt a tree in Indonesia. The users will be given the GPS coordinates of the trees and the picture of their trees from Nokia.
Mobile Phone Collection and Lucky Draw booth
To encourage more people to support the recycling project, Nokia is also giving away items such as bicycle phone charger, thumb drive, cap and T-shirt to phone recyclers. Plus, phone recyclers also stand a chance to win the latest Windows Phone from Nokia, the Lumia 900.
YBhg Datuk Dr Tan Chik Heok, Principal of Tunku Abdul Rahman College (first row; second from left), Chan Kum Wing, Vice Principal of TAR College (first row; first from left),and Tan Mei-Ling, Sustainability Manager of Nokia Pte. Ltd (second row; second from left) are posing with Nokia Mobile Man
At the same time, visitors could experience the 3D exhibitions of the mobile phone recycling process and quick facts about turtle and its role in the environment. Visitors also have opportunity to witness Nokia Mobile Man, which is a human structure that is made from hundreds of recycled mobile phones and accessories.
Nokia Mobile Man
The event is organized in the collaboration of 80 TARC students and Nokia Southeast Asia Pacific Sustainability Division. The students took about two months to develop the educational exhibitions.
Part of the exhibition showing the recycling process of a mobile phone
The phone recycling campaign is held from the July 9 (Monday) to July 11 (Wednesday) during 09:00 to 17:00 at TARC Setapak campus.