Intel introduces the Ultrabook City
by Nigel Chew and Tan Ming Sin
19 July 2012 – Intel today launched the Ultrabook City, which is promised to be an all new retail experience today at Plaza Low Yat for customers to discover and interact first hand with Ultrabooks.
Intel Malaysia Country Manager, Prakash Mallya launching the Ultrabook City
Visitors to the Ultrabook City will have a chance to play with the latest models from Acer, ASUS, Samsung, Dell, HP, Lenovo, Toshiba, Sony and Fujitsu. There will also be a demonstration of new technologies at the show floor.
In conjunction with the event, Intel also launched the Catch & Win, an interactive mobile app challenge where consumers capture Ultrabook code markers around Plaza Low Yat to stand a chance to win an Ultrabook every fortnight until the 16th of September. Customers also have another shot at winning Ultrabooks via the Ultrabook Temptations contest which will be held within the Ultrabook City premises, which runs till the 29th of July.