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Steve Jobs wanted to celebrate iMacs by being Willy Wonka

April 27, 2012
By Loh Ving Sung GooglePlus

27 April 2012 – The idea was to celebrate the sale of the millionth original iMac and Steve Jobs proposed a Willy Wonka type contest.

Jobs wanted to put a custom gold ticket inside a single iMac box that would give the winner a trip to Cupertino for a tour of the Apple factory. The tour probably did not include Oompa Loompas, but Apple was going to refund you for the iMac you bought.

The story comes from Ken Segall's "Insanely Simple: The Obsession That Drives Apple’s Success".

He had also planned to dress up in the full Willy Wonka outfit to greet the winner, which would have been quite a sight.

Unfortunately the idea didn’t pan out as California’s law prohibits contests that require a purchase for entry (buying the iMac in this case). 


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