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Apple's logo designer takes on Coca-cola project

April 19, 2012
By Tan Ming Sin

19 April 2012 - The Hong Kong student Jonathan Mak Long who earned recognition for his Apple logo was commissioned by Steve Jobs himself. He now works in Coca-Cola advertising.

The 20-year old posted in his blog;

"If you are in Shanghai, you may come across a poster I designed for Coca-Cola. The Chief Creative Officer of Ogilvy China got in touch with me, and offered me this amazing opportunity. I can’t thank them enough, and really hope we can keep doing work together in the future".

The design theme was “share the drink”, a part of Coca-Cola “Open Happiness” campaign. Stephen Drummond, director-content and creative excellence for Coca-Cola in Asia Pacific stated that “It’s got unusual, intriguing stopping power. Everyone’s responded with a sense of, ‘Wow, that’s a different, intriguing spin on something so iconic and so familiar.’ Just for that reason it engages people. Of course the message of connection and friendship with the brand at the center comes through very clearly.”

Long responded that “I think the way I approached the poster is quite similar to the Steve Jobs Apple logo. I enjoy making visual puns. … I don’t want to say it’s my style, but I do enjoy combining elements together to create a joke almost,” he said. “It captures people’s attention. These kinds of images are quite appropriate to advertising. It takes a second to get, and then there’s an ‘aha’ moment.”

Here’s Jonathan’s Apple logo.


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