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Friday November 6, 2009
Nokia Play 2010 service announced for X6 launch
05 November 2009 – Nokia today announces the launch of a groundbreaking new global music partnership - Nokia Play 2010 - with the Island Def Jam Music Group (IDJMG) and Universal Music Group International (UMGI). This announcement coincides with the global availability of the Nokia X6, a powerful entertainment device in combination with Comes With Music, Nokia's 'all-you-can-eat-music' offering.
Created to deliver unique and exclusive music content to fans around the world, the partnership will see IDJMG & UMGI launch international superstar Rihanna's highly-anticipated new album, Rated R, with Nokia via an exclusive live, streamed concert and simultaneous listening parties in multiple locations around the globe on November 16th 2009.
Streamed live from London, Rihanna will perform for the very first time a select number of tracks from her new album. In front of fans in London and an audience globally, the exclusive gig will showcase Nokia and IDJMG's ability to bring fans closer to artists, and artists closer to fans via its home on www.nokia.com/rihanna.
IDJMG, UMGI and Nokia will take advantage of the latest technology solutions to promote and broadcast this unique event via Nokia mobile music, video and communications services. Selected bloggers at the event will record, broadcast and share elements of the exclusive live concert with fans around the globe linking them all via Web-based social computing technologies. Fan participation to the groundbreaking live event will be free of charge from Nokia Music Stores. Plus Nokia Comes With Music customers will be able to download an exclusive version of Rated R with a bonus track, remix and other additional content free as part of their subscription. Nokia will also make available an exclusive Rihanna application and exclusive footage from her London gig in Ovi Store and in selected territories an exclusive window to a track, 'Wait Your Turn' from the album before its release.
The announcement marks the first unique music partnership of its kind for Nokia and delivers an exciting artist connection to fans across the globe.
Liz Schimel, Head of Global Music, Nokia, said; "Nokia is extremely excited to collaborate with Island Def Jam and Rihanna to truly redefine the connection between artists and fans and to deliver unique experience and content across the globe. History will be made on November 16th when Rihanna performs for a global audience via Nokia's live streamed concert to officially mark the launch of her much anticipated new album."
"We are thrilled to join forces with Nokia for this innovative, global partnership, one that seamlessly merges technology and artistry in a truly unique way," said Steve Bartels, President & COO, Island Def Jam Music Group. "Alongside our chairman L.A. Reid, we continually challenge ourselves to develop new and creative strategies to market our artists in this rapidly changing business environment. With her technologically savvy fan-base and her remarkable history with the digital and mobile platforms, Rihanna is the perfect artist to launch this groundbreaking initiative."
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