Monday June 25, 2007

Celcom partners with ROK TV

25 June 2007 – Celcom (Malaysia) Berhad, through its subsidiary Celcom Mobile Sdn Bhd, today formalised a joint collaboration with ROK TV, a United Kingdom-based mobile entertainment specialist, to offer the most powerful mobile TV service to its customers both via GPRS and 3G, making Celcom the first telco in Malaysia to offer mobile TV via both networks. 


Subscribers will be able to enjoy the best quality picture and end user experience without the usual increase in hardware requirements. The service will kick off in August 2007. 


As a result of this collaboration, Celcom would leverage on ROK TV’s mobile television solution to offer high quality multimedia content in line with the evolving market interest. 


Representing Celcom at the signing ceremony was Dato’ Sri Shazalli Ramly, Chief Executive Officer of Celcom whilst Laurence Alexander, CEO of ROK signed on behalf of ROK TV. 


Speaking at the ceremony, Dato’ Sri Shazalli said, “We have achieved great success with our mobile content services. The move is in line with our position as a powerful multimedia content telecommunications leader in the country. We are excited to have ROK TV as our partner in innovation.” 


“Celcom is committed to empower mobile technology users. We are positive that there is a growing demand for quality Mobile TV service and customers can benefit greatly from the convenience of Celcom’s wide network,” concluded Dato’ Sri Shazalli. 


Subscribers will be able to view various shows on their mobile phones ranging from breaking news and sports news to cartoon series, rap music and entertainment news. Among the channels available are ABC News Now, Al-Jazeera, ITN, SNTV, Xtreme TV, and Mixcast.  


The subscription fee will be announced when the service is launched. 


Commenting on the initiative, Laurence Alexander, CEO of ROK said “We are delighted to be working with Celcom in bringing the first ever live and on-demand, mass-market 2.5G and 3G mobile TV service to Malaysia and we applaud the initiative demonstrated by Celcom in embracing this new and exciting technology application.” 


To date, Celcom has the widest network of any mobile network operator in the country, covering 97 per cent of the populated areas in Malaysia, including Sabah and Sarawak. 


It also has the widest 3G and HSDPA coverage in the country. Celcom 3G even extends to the peak of Mount Kinabalu, giving Celcom the distinction of offering the widest, fastest and highest 3G coverage in the world. Celcom also offers the most remote coverage in Malaysia, with the recent installation of its network service in Maliau Basin, located in south central Sabah. 


It was also proven that Celcom’s network has even reached the highest peak in the world, which is Mount Everest, when the members of the Projek Merdeka de’ Everest 2007 team made outgoing calls as well as received calls using the powerful Celcom GSM Satellite Communications system.



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