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Phone numbers, email addresses used by Twitter for targeted ads

It would appear that Twitter has accidentally used phone numbers and email addresses to serve targeted ads. The way it works is now is that advertisers send out ads to users using personal information such as email addresses and phone numbers, data which is compiled in a marketing list.

Twitter inadvertently matched it users to the marketing lists of advertisers using the aforementioned information as it turned out. The social media platform assures that personal data is not shared externally but it is uncertain how many users are effected. The issue has since been resolved, and the announcement is an attempt to be transparent.

This is not the first time an incident of this kind has taken place, as Facebook did the exact thing in 2018. The key difference here is that Twitter claims it to be an accident, while Facebook’s move was more deliberate.

Source: Techcrunch

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