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How Malaysians Shop On 11.11 Singles Day?

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Still suffering from the shopping hangover from last Saturday? “11.11” or “Singles Day” came and gone and unsurprisingly the 24-hour online shopping campaign sets sale records tumbling down again. Alibaba (the creator of the 11.11 campaign), shattered their own record set the previous year with barely half of the day gone.

And what about our own backyard? If you like numbers and statistics, these key post-11.11 facts and findings from Lazada Malaysia, 11street and ShopBack Malaysia (three major participants of the campaign) should make for some interesting readings as they shed some light into the Malaysian shopping psyche.

Lazada Malaysia

  • Recorded more than RM100 Million in Gross Merchandize Value in the first 24 hours of the Online Revolution
  • Lazada Malaysia’s website and apps had ~10 Million visits, in a single day, representing a 3X uplift vs 2016
  • At its peak, Lazada Malaysia recorded an estimated 1,400 transactions per minute
  • Top Lazada merchants sold more than 50 times a normal day’s volumes on 11.11
  • More than 2 million worth of deals were pre-booked via Lazada 11.11 Giftcards
  • Top three categories for the sales were: Groceries, Baby & Toys and Electronics
  • The highest selling products in the first 24 hours were Petronas Fuel Cards, Milo 2.2kg and Pineng Powerbanks
  • Customers purchased Items from a price range of 81 sen (Tiger Biscuits, 60g) to RM13,499 (Samsung 75” inch UHD TV)
  • In the first 24 hours, more than 32,000 diapers were bought on Lazada Malaysia
  • 34,000 smartphones and tablets were ordered by customers in 24 hours
  • The first 11.11 order was delivered to a customer at 30 a.m.

11street

  • Traffic to site more than doubled with 85% of it contributed by mobile devices in one day
  • 600% increase in cross-border trading product orders
  • E-vouchers and services purchase grew by 70%
  • Highly sought after products on 11street to be GPS, mobile accessories, smartphones, television sets, fuel vouchers, theme park tickets, food & beverage and photobook items

ShopBack Malaysia

  • Average spending per Malaysian customer – USD24 (around RM101)
  • The top spender in Malaysia on 11.11 made RM11K worth of orders via ShopBack – the bulk of it Expedia travel bookings.
  • 10 times more web traffic than average hourly traffic (40% from mobile devices, 60% from desktops) – Increase of 150% compared to 2016’s Singles Day
  • Achieved an average one day’s worth of orders within the first hour of Singles Day
  • Achieved 5 times more than average day’s orders
  • Time of spikes – 12AM – 1AM
  • Top 3 partner stores – Taobao, Lazada, 11street
  • Top 3 categories – Fashion, Mother & Baby, Groceries

The unprecedented start for Lazada Malaysia is set to continue into December in the month-long Online Revolution campaign. You can read more about it here.

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