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BLU Goes Bold In Malaysia With 10 Debut Smartphones, Starting From RM299

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Another day, another new smartphone brand debuting in Malaysia. Difference is, it is not from China but instead an American brand that has been established since 2009. BLU has sold over 45 million devices and is now setting its sight on the lucrative Malaysian market.

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For its debut, BLU brought in no less than 10 smartphone models, including its flagship, the Pure XR from the Pure Series. The device boasts an aerospace grade aluminum body with curved glass touch panel, Super AMOLED display, 4GB RAM and 64GB built-in storage among others.

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Feature-wised, the Pure XR has got 3D Touch/Magic Touch which allows users to access the certain app-specific tasks faster by hard-pressing on the app icons. Not only that, it also has a convenient tray that stores you most-used app hidden by the edge of the screen which can be swiped out at any time.

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The Pure XR has the following specs:

  • 5.5-inch Full HD Super AMOLED display (1920 x 1080 pixels)
  • 4GB RAM
  • 64-bit octa-core 2.0GHz processor
  • MediaTek Helio P10 chipset
  • 64GB internal storage memory (expandable via microSD)
  • Dual SIM
  • Fingerprint scanner
  • Android 6.0 Marshmallow
  • 16MP rear camera
  • 8MP front-facing camera
  • 3,000mAh battery

It has a recommended retail price of RM1,799 and every purchase of the phone will come bundled with JBL Charge3 SE portable Bluetooth speaker worth RM829.

The rest of BLU smartphones released are listed below:

Diamond M

Diamond M

  • 5.0-inch display (854 x 480 pixels)
  • 512MB RAM
  • 3GHz quad-core processor
  • MediaTek MT6580 chipset
  • 4GB internal storage memory (expandable up to 64GB via microSD)
  • Android 6.0 Marshmallow
  • 5MP rear camera
  • 2MP front-facing camera
  • 2,200mAh battery

The Diamond M retails at RM299

Vivo 5 Mini

Vivo 5 Mini

  • 4.0-inch display (800 x 480 pixels)
  • 512MB RAM
  • 3GHz quad-core processor
  • MediaTek MT6580 chipset
  • 8GB internal storage memory (expandable up to 64GB via microSD)
  • Android 6.0 Marshmallow
  • 5MP rear camera
  • 2MP front-facing camera
  • 1,500mAh battery

The Vivo 5 Mini is priced at RM299.

Grand M

Grand M

  • 5.0-inch display (854 x 480 pixels)
  • 512MB RAM
  • 3GHz quad-core processor
  • MediaTek MT6580 chipset
  • 8GB internal storage memory (expandable up to 64GB via microSD)
  • Android 6.0 Marshmallow
  • 5MP rear camera
  • 2MP front-facing camera
  • 2,200mAh battery

The Grand M is priced at RM369.

Energy Diamond

Energy Diamond

  • 5.0-inch display (854 x 480 pixels)
  • 1GB RAM
  • 3GHz quad-core processor
  • MediaTek MT6580 chipset
  • 8GB internal storage memory (expandable up to 64GB via microSD)
  • Android 6.0 Marshmallow
  • 5MP rear camera
  • 2MP front-facing camera
  • 4,000mAh battery

The Energy Diamond retails at RM439 and is bundled with JBL Grip 100 earphone (worth RM129)

Studio G HD LTE

Studio G

  • 5.0-inch HD display (1280 x 720 pixels)
  • 1GB RAM
  • 0GHz quad-core processor
  • MediaTek MT6735 chipset
  • 8GB internal storage memory (expandable up to 64GB via microSD)
  • Android 6.0 Marshmallow
  • 5MP rear camera
  • 2MP front-facing camera
  • 2,200mAh battery

The Studio G HD LTE goes for RM459

Life Max

Life Max

  • 5.5-inch HD display (1280 x 720 pixels)
  • 2GB RAM
  • 3GHz quad-core processor
  • MediaTek MT6737 chipset
  • 16GB internal storage memory (expandable up to 64GB via microSD)
  • Fingerprint scanner
  • Android 6.0 Marshmallow
  • 8MP rear camera
  • 5MP front-facing camera
  • 3,700mAh battery

The Life Max is priced at RM599 and is bundled with JBL Grip 100 earphone (worth RM129)

Vivo XL 2

Vivo XL 2

  • 5.5-inch HD display (1280 x 720 pixels)
  • 3GB RAM
  • 5GHz quad-core processor
  • MediaTek MT6737 chipset
  • 32GB internal storage memory (expandable up to 64GB via microSD)
  • Android 6.0 Marshmallow
  • 13MP rear camera
  • 8MP front-facing camera
  • 3,150mAh battery

The Vivo XL 2 retails for RM899 is bundled with JBL Reflect Mini earphone (worth RM279)

Vivo 5R

Vivo 5R

  • 5.5-inch Full HD display (1920 x 1080 pixels)
  • 3GB RAM
  • 3GHz octa-core processor
  • MediaTek MT6753 chipset
  • 32GB internal storage memory (expandable up to 64GB via microSD)
  • Fingerprint scanner
  • Android 6.0 Marshmallow
  • 13MP rear camera
  • 8MP front-facing camera
  • 3,150mAh battery

The Vivo 5R is priced at RM1,059 is bundled with JBL Trip portable Bluetooth speaker (worth RM429)

Vivo 6

Vivo 6

  • 5.5-inch Full HD display (1920 x 1080 pixels)
  • 4GB RAM
  • 8GHz octa-core processor
  • MediaTek MT6755 chipset
  • 64GB internal storage memory (expandable via microSD)
  • Fingerprint scanner
  • Android 6.0 Marshmallow
  • 16MP rear camera
  • 8MP front-facing camera
  • 3,130mAh battery

The Vivo 6 goes for RM1,399 and is bundled with JBL Everest 300 headphone (worth RM799)

All BLU devices are available for online purchase at Lazada Malaysia.

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