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Largest Taobao Store In Malaysia Now Opens For Business With Over 1,000 Products

Malaysia’s largest Taobao Store officially opens its door today at MyTOWN Shopping Centre, bringing some of the popular products from the biggest online marketplace to a brick-and-mortar store easily accessible by everyone.

Measuring 5,000 sg ft, the Taobao Store by Lumahgo is the country’s most comprehensive Taobao store to date and it is the closest expression of Alibaba’s New Retail technologies at display. It offers a seamless and convenient mix of online and offline shopping experience using New Retail technologies, which include a “Magic Mirror” that allows shoppers to virtually try on different types of makeup and subsequently make their purchases with just a few taps on the screen.

There are over 1,000 products on offer across top selling categories in Malaysia and they have been curated based on the preferences and purchasing decisions of local shoppers as seen on the Taobao shopping app. They include mum-and-baby, electronics, beauty, home & living and smart home appliances from a variety of international and home-grown brands such as Lorenzo, KHIND, KitchenAid and Deep Furniture.

Shoppers will be able to easily purchase a displayed product by scanning a QR code on the electronic price tag, pick up the items from the store or arrange for delivery, with the payment made directly in the Taobao app. While selected items at the store can be picked up on the spot, the rest can be arranged for delivery across Malaysia. The spanking new store also include a café, a children’s play section and a dedicated leisure area.

We are thrilled to launch the largest Taobao store in Malaysia. The store is testament to our partnership-orientated approach in meeting the demands of our Malaysian consumers and marks yet another milestone in our growing commitment to shoppers here. The Taobao store will serve as a platform for us to showcase popular products and introduce new ones that appeal to local consumers, and we hope to employ our consumer insights and technology to create new opportunities for our local partners to deliver even better services,” – Jess Lew, Marketing Manager of Tmall World Malaysia.

From today (November 29) till December 1, shoppers will be able to get special discounts on regular purchases as detailed below.

  • ¥5 off for every ¥80 (RM 48) spent
  • ¥50 off for every ¥500 (RM 297)
  • a maximum discount of ¥200 (RM 119) for ¥1000 (RM 594) or above     

RHB credit card users can get an additional discount of up to ¥30 for every ¥169 (RM 100) spent on their next purchase; only available for the first 250 RHB credit card users purchasing on 29th Nov, first 130 on 30th Nov, and first 130 on 1st Dec.

Also, in celebration of its opening, Taobao Store by Lumahgo will be offering up to 50% discount on selected popular items such as the the Xiaomi 65” TV and smart speaker Tmall Genie to in-store customers on a first come first serve basis.

The Taobao Store by Lumahgo is located at G-06, Ground Floor, MyTown Shopping Centre, No.6, Jalan Cochrane Cheras, Seksyen 90, 55100 Kuala Lumpur.


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