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Samsung is most valuable brand in Asia

According to US-based consultancy firm Interbrand, Samsung has essentially dethroned Toyota for the first time to become the most valuable brand in Asia. The Best Global Brands 2017 list from Interbrand has a total of 11 companies from Asia. Companies based in South Korea have improved their positions on the list compared against their rivals from Japan.

interbrand-samsung

The list has Samsung in sixth place, up one position from 2016, which is quite a feat given the recent challenges that the company has faced, one of which is the conviction of its heir Lee Jae-yong on bribery charges.

Masahito Namiki, CEO of Interband in Japan, stated that “Samsung has made it a policy of strengthening its brand in the past 10 years.” Despite the turmoil at the top, Samsung had managed to limits its adverse effects to the brand.

US-based companies take up the top five spots, with Apple at the very top, followed by Google, Microsoft, Coca-Cola and Amazon. Samsung is the first non-US company to make the list and it’s in sixth position, the first for an Asian company on the list. Toyota sits in seventh.

Source: Nikkei Asian Review

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