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Google pays Samsung USD 3.5bn to stay its default search engine

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According to a new report out of South Korea, Google will be paying Samsung to have its search engine be the default option on Samsung smartphones. For that, Samsung is set to be receiving a sum of USD 3.5 billion from Google in licensing fees in 2017.

Google Smartwatch

While that amount seems like a lot, the fact remains that Google’s primary revenue generator is still its search engine business, so it definitely is in Google’s best interests to get as much traffic as it possibly can. For now, Google remains the default search engine on Samsung devices with its search widget emblazoned prominently on the home screen. Little wonder that a lot of traffic has been generated as a result.

With Samsung still the leader when it comes to smartphone shipments, the deal certainly works to the favour of both companies since Samsung can certainly benefit from the tidy sum in licensing fees.

Source: The Investor

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