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Asus Unleashes The New ZenFone 4 Series Lineup To The World

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“We Love Photo” – so goes Asus’ punchline for their biggest smartphones launch of this year and just like typical Asus fashion over the years, this is an extravagant affair filled with the pomp and excitement you can expect from a world-class launch. Asus officially unveiled a total of five new smartphones with a tight focus on camera performance and mobile photography, on top of some top-of-the-line specs you have come to expect from Asus’ new flagship smartphones.

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The launch was made all the more special and memorable by the appearance of Gong Yoo, the South Korean superstar and actor that was earlier announced as the product ambassador for the ZenFone 4 family of devices. With the man himself together with the ever-charismatic Jonney Shih headlining the launch, the dynamic duo easily stole the show. Nevertheless, the real superstars are the devices themselves so without further ado let’s jump right in and see what they have to offer!

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Asus ZenFone 4

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It is probably no surprise by now that Asus’ new flagship smartphone sports a dual-rear camera setup. Like many others who had gone the two-is-better-than-one route, this is so that not only you can take better pictures than ever before, but it also opens up more possibilities for you to get just the perfect shot you want. The ZenFone 4’s dual cameras consist of an industry-leading 12MP Sony IMX362 main camera with a wide F1.8 aperture and a flexible, 8MP camera with 120-degree field of view for a 200% wider view. By working harmoniously together, you can quickly and effortlessly switch between general shots and wide-angle shots with just a simple tap of a button for different perspectives. The cameras also excel in low-light conditions as it can shoot 5x brighter low-light photo with its large 1.4um pixels.

Design-wise, the ZenFone 4 is a beautifully-constructed piece of glass with Asus’ first-ever flat, “bumpless” design with zero protruding parts.

Specs

  • 5.5-inch Full HD display (1920 x 1080 pixels)
  • Up to 6GB RAM
  • 64-bit octa-core Qualcomm Snapdragon 660 processor
  • Up to 64GB internal storage memory
  • Dual SIM (dual standby)
  • Fingerprint reader
  • Bluetooth 5.0
  • USB Type-C (with OTG support)
  • Android 7.0 Nougat (with ZenUI 4.0)
  • 12MP Sony IMX362 main rear camera + 8MP secondary wide-angle rear camera
  • 8MP front-facing camera
  • 3,300mAh non-removable battery
  • Colors – Midnight Black, Moonlight White, Mint Green

The ZenFone 4 is priced at USD399

Asus ZenFone 4 Pro

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The ZenFone 4 Pro ups the ante by not only being a more powerful device overall but also packs upgraded cameras with three high-end Sony camera sensors offering superior light sensitivity, focusing speeds and features. In addition, its SuperPixel Engine image processor intelligently increases light sensitivity and removes photographic “noise” after shots. The secondary rear camera on the ZenFone 4 Pro offers 2X optical zoom so you can capture ultra-clear photos even when shooting in distance. For low-light shots, it can take up to 8X brighter photos.

Specs

  • 5.5-inch Full HD display (1920 x 1080 pixels)
  • Up to 6GB RAM
  • 64-bit octa-core Qualcomm Snapdragon 835 processor
  • Up to 128GB internal storage memory
  • Dual SIM (dual standby)
  • Fingerprint reader
  • Bluetooth 5.0
  • USB Type-C (with OTG support)
  • Android 7.1 Nougat (with ZenUI 4.0)
  • 12MP Sony IMX362 main rear camera + 16MP secondary rear camera with 2X optical zoom
  • 8MP front-facing camera
  • 3,600mAh non-removable battery
  • Colors – Pure Black, Moonlight White

The ZenFone 4 Pro retails at USD599

Asus ZenFone 4 Selfie

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Asus has brought back one of their most popular smartphones to the lineup and to say the new phone is much better than its predecessor is an understatement. It is pretty common to see a dual-rear camera smartphone these days but a dual selfie camera phone? That’s what the ZenFone 4 Selfie is all about! Your selfies will never look the same again when you have a 20MP front-facing camera capturing every little detail to produce a picture-perfect portrait. When selfies become wefies, the second 120-degree, wide-angle front-facing camera will get the job done perfectly. Who needs selfie sticks anymore? There are tons of selfie camera modes too such as Beauty Mode, Softlight Flash, artistic selfie filters and Selfie Master app – all designed to give you the best-looking selfies you can ever have.

The ZenFone 4 Selfie sports a premium metallic-finish unibody design with 2.5D glass and one of the slimmest bezels of any smartphone at only 1.65mm thick.

Specs

  • 5.5-inch HD IPS LCD display (1280 x 720 pixels)
  • 4GB RAM
  • Octa-core Qualcomm Snapdragon 430 processor
  • 64GB internal storage memory
  • Dual SIM (dual standby)
  • Fingerprint reader
  • Android 7.0 Nougat (with ZenUI 4.0)
  • 16MP rear camera
  • 20MP main front-facing camera + 8MP wide-angle front-facing camera
  • 3,000mAh non-removable battery
  • Colors – Rose Pink, Mint Green, Sunlight Gold, Deepsea Black

The ZenFone 4 Selfie has a recommended retail price of USD279

Asus ZenFone 4 Selfie Pro

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Just when you thought it cannot go any better, Asus defies your expectations with a “Pro” model of the ZenFone 4 Selfie! With extremely large sensor pixels enabling for super-sharp and clear selfies even in the dark as well as 4K UHD selfie video shooting capability with its whopping 24MP DuoPixel front-facing main camera, this might just be the ultimate selfie machine. You will also find the wefie-friendly secondary selfie camera here just like you would on the ZenFone 4 Selfie.

Specs

  • 5.5-inch Full HD AMOLED display (1920 x 1080 pixels)
  • 3GB RAM/4GB RAM
  • Octa-core Qualcomm Snapdragon 625 processor
  • 64GB internal storage memory
  • Dual SIM (dual standby)
  • Fingerprint reader
  • Android 7.0 Nougat (with ZenUI 4.0)
  • 16MP rear camera
  • 24MP DuoPixel main front-facing camera + 5MP wide-angle front-facing camera
  • 3,000mAh non-removable battery
  • Colors – Rogue Red, Sunlight Gold, Deepsea Black

The ZenFone 4 Selfie Pro will be going for USD379

Asus ZenFone 4 Max Pro

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Asus has some of the best long-lasting smartphones in terms of battery life (going by personal experience) and the brand new ZenFone 4 Max Pro is no doubt right on top of there. The best part is it is not only powered by a 5,000mAh battery that is touted to last up to 46 hours of standby time, but it also boats dual rear cameras! You truly get the best of both worlds with the ZenFone 4 Max Pro. Now you can truly shoot till you drop.

Like every well-built premium Asus smartphones, the ZenFone 4 Max Pro features durable aluminum alloy construction with a sandblasted matt surface.

Specs

  • 5.5-inch HD IPS display (1280 x 720 pixels)
  • 3GB RAM
  • 64-bit quad-core Qualcomm Snapdragon 425 processor
  • 32GB internal storage memory
  • Dual SIM (dual standby)
  • Fingerprint reader
  • Android 7.0 Nougat (with ZenUI 3.0)
  • 16MP rear main camera + 5MP rear wide-angle camera
  • 16MP front-facing camera
  • 5,000mAh non-removable battery
  • Colors – Rose Pink, Sunlight Gold, Deepsea Black

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