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HTC rethinks strategy for 2019

Taiwan-based smartphone maker HTC stated that its best days during HTC M7 era is all but over. With the launch of the HTC U12+ recently and its poor run, the company is having to rethink its strategy.

Instead of a new flagship device for the first half of 2019, the company will introduce something in the midrange. It is of course too early to tell what the hardware will be like, but given what we know about them, it is possible to guess what it may entail.

In addition to a smartphone, the company will also be showcasing “something else” late 2019, although it is unclear what this product could be. We reckon this is when HTC will show off its flagship smartphone, to directly compete against the likes of the Galaxy Note 10 and the iPhone in 2019.

The news may be reassuring for fans who are wondering the state of their favourite company, which was one of the leaders in the industry.

Source: Slashgear

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