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How to ensure some people never buy your phone

How you ask? Ask Ashton Kutcher to design it. Now, it’s not like we’re saying we hate Mr Kutcher himself, but as with any other Hollywood star, he’s bound to have his own legion of detractors. Just like how BlackBerry hired Alicia Keys to be its “creative director”, Lenovo is cranking it up a notch by letting Kutcher design a new line of smartphones that it will launch later this year.

Lenovo Kutcher

 

According to Re/code, Lenovo Chief Marketing Officer David Roman confirmed Kutcher’s involvement in new smartphone designs and said that “I know on one level, it sounds corny, but it is real.” Roman also added that Kutcher “not only sees himself as an engineer but he is an engineer.” We’re not sure what that means exactly, and while there may be doubts as to his design credentials, Kutcher is no stranger to the tech industry as a whole, as he’s invested in many companies in this field.

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