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HMD Global admits to bad naming scheme for Nokia devices

HMD Global has come out to admit that the more Nokia smartphones the company launches each year, the harder it becomes to keep track of them after a while. Failure to adopt a clear naming scheme will end up confusing customers, compounded by the fact the company serves customers at all price points.

Pranac Shroff, GM of Global Portfolio for MHD Global, informed Gadgets360 that even though it launched at least 12 new smartphones in India, it did not properly convey the portfolio clear to consumers. While the company had made adjustments to the naming convention along the way, customers are not aware of the significant differences between phones such as the Nokia 3 and 3.1 or Nokia 8 and 8.1.

We owe it to our consumers — and generally everybody — to make sure it’s [the product portfolio] clear. If we have not made that clear, and I agree that we haven’t, then that is something we need to work on better.

With that in mind, HMD Global is aware of the issue and is making an attempt to make it naming scheme clearer moving forward.

Source: Phone Arena

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