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Apple cuts prices in China

iPhone prices have been cut in China, according to a new report. The iPhone 8, iPhone XS or XR are now available from third-party sellers at a lower price.

The newer iPhone models will now cost 15% and 22% less when purchased through JD.com or Suning. Apple is attempting to boost sales of the 2018 iPhone series, currently seeing low demand. Should the price cuts still not boost sales sufficiently, Apple may be forced to lower prices even further.

The 2017 iPhone 8 has the biggest discount at CNY 3999 (MYR 2,421.19) from JD.com, a 21.5% reduction from the original CNY 5099. The iPhone XR sees a 17% cut from CNY 6499 to CNY 5399.

The price cuts are only for official licensed resellers, with those going to Apple Stores still needing to pay the original, higher price. Now we wait to see if the price cuts can bring in enough sales, when Chinese competitors are able to pack new, eye-catching devices for a typically lower price.

Source: Reuters

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