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Samsung Serene - a concept phone result from collaboration between Bang & Olufson and Samsung. It features a 262K color TFT screen and Bluetooth. Other features include GPRS,WAP 2.0 browser, MMS, VGA Camera and Email.

Serene consists of two equal parts that are tied together by a beautifully crafted aluminium hinge. The display and microphone are placed in the lower shell in a landscape orientation and the circular keyboard and loudspeaker is placed in the upper shell with an elegant thumb operated wheel in the middle taking care of all primary operations.

Accordingly, the colours, fonts, screen format and size have been specially selected with logical operation in mind. The relatively large, wide format display makes reading and writing on the screen even more pleasant. At the same time, restricting the number of features on the handset makes it possible to limit the number of menus, which in turn makes the experience of using Serene both logical and intuitive.

Serene comes with a triangular charger/docking station made in polished anodized aluminium with a cut-out for the phone. If the phone is placed in the docking station or the phone is used in a table mode it can be used as a minilaptop as the display can turn 180 degrees for convenient use in this position as well.

As a special feature for Bang & Olufsen customers, a special DECT docking station is available which enables Serene to synchronise its phonebook with the domestic cordless system of telephones from Bang & Olufsen.

Serene will be launched in Europe, Russia and Ukraine during the 4th quarter of 2005. It will be distributed through Bang & Olufsen stores and in select high-end Samsung distribution partners. It will retail in Bang & Olufsen stores for approximately 1100 Euros inclusive of a special Bang & Olufsen DECT accessory and in Samsung retailer partners for approximately 1000 Euros without the DECT accessory.