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LG E900 Optimus 7 review

LG E900 Optimus 7 review
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Retail Price: RM 1,905
AP Price: N/A
LG E900 Optimus 7 is another Windows phone 7 that is announced by LG Electronics today. It is the first time that a WP 7 handset is officially announced by some company . It is expected that this phone will start shipping till last quarter of this year. LG currently unveils some specifications of this smartphone and all seems quite impressive. It is said that this LG phone will be loaded with Qualcomm Snapdragon QSD8250 1 GHz processor and will have the DLNA capabilities.
Review On : LG E900 Optimus 7

By Lim Pei Hao

At A Glance:
+ Unique live tiles
+ 16GB Internal storage
+ Intuitive keyboard Design

- No copy and paste
- Tiny power button
- Lack of variety in apps

14 February 2011 - LG Optimus 7 is one of the first LG devices that runs on the Windows Phone 7 operating system. The black rectangular device is a powerhouse for both Multimedia and productivity.
In the Box:
- Transceiver unit
- Micro-USB cable
- Power adapter
- Battery
- Headset

LG Optimus 7 review

Exterior, Controls and Screen
Measuring at 125 x 59.8 x 11.5 mm and weighing about 157g, this device is big and a bit heavy. The device comes with a 3.8 inch capacitive TFT-LCD touch screen with 480 x 800 pixels of resolution. The usual proximity and light sensors, along with the speaker grill, are all located on the top of the phone’s screen. There are three physical buttons located below the touch screen, the back button, the Start/Home button and the search button. These three buttons are being standardised by Microsoft and can be found on all Windows Phone 7 devices.
The back cover of the Optimus 7 is a black metallic lid that can be easily opened with a push of a button on the bottom of the device. On the other hand, we have the tendency of using our fingernail to push the power button of the Optimus 7 due to its tiny size. Other physical features include a 3.5 mm audio jack on top of the phone, volume rocker on the left side and microUSB port plus the Camera button on the right side. The Optimus 7 does not have any expandable memory slot, but compensates for this with 16 GB of internal storage.
In addition, we found that typing on the Optimus 7 is a pleasant experience as we accurately register the right key that we have touched. The word dictionary is not intrusive and only corrects simple grammatical or spelling errors. Each stroke on the keyboard provides different variation of sounds instead of the typical mono-tone sound, which giving a better tactile experience.
Windows Phone 7
Windows Phone 7 is Microsoft’s latest version of a mobile operating system (OS) and given a total revamp. The unique live mosaic title home screen would not remind us any of its predecessors, as well as an outstanding user interface that is unlike what we have seen in iOS or Android. These live tiles feed the user useful information, such as the number of missed calls, number of SMS and email received and unread. Furthermore, these tiles also act shortcut to launch your favourite apps. Microsoft has made a stern decision against any third party or manufacturer skinning on the Windows Phone 7 operating system which resulted in consistency across Windows Phone 7 devices. Manufacturer skinning usually involves tweaking the OS for a customised look such as that of the HTC Sense and Samsung TouchWiz to give a distinctive feeling. LG has provided a collection of handy apps for the Optimus 7 only as a workaround of this restriction. At the point of writing, Windows Phone 7 does not support copy and paste function, although Microsoft has announced in CES 2011 that an update which includes a copy and paste feature will be rolling out soon.
Applications and Games
Microsoft Office is also comes with the Windows Phone 7 operating system which allows you to view and edit Word, Excel and PowerPoint slides. The mobile version of Microsoft Office is solely intended for creating new documents or Excel workbook, creating new PowerPoint presentation is not supported at the moment. The saved documents could be sent out to the intended recipients via Hotmail. At the point of writing, users cannot transfer any document with the Zune Software in PC (which works similarly to Apple’s iTunes). The simple workaround is to download the document which you want to edit from Hotmail.
LG Optimus 7 review

“Play To” is an interesting app by LG, allowing users to stream photos, music or video with DLNA supported devices or Windows 7 PC. PC users must have a WiFi connection to in order to send media files to the computer wirelessly. Games for Windows Phone 7 which have the Xbox Live tag allows the player to accumulate achievement points. These achievement points could be used to unlock value-added features for the Xbox.
LG Optimus 7 review

Camera, Video and Audio
The Optimus 7 has a 5-megapixel auto-focus camera with LED flash. It also has a mini metallic mirror for self-portrait. It captures images at the resolution of 2592 x 1944 pixels. The phone handles well on overall images, especially on macro shots. It has a unique algorithm that focuses on the object reflects the flash, and dims the surrounding of the object even it is taken under brightly lit environment. LG is thoughtful in providing a panorama shots app which uses the phone’s accelerometer to combine 5 shots into a panoramic photo. Check out the sample images below. Additionally, it could record video at 720p resolution with a good video stabilizer.
LG Optimus 7 review

Zune will be the media player of the Optimus 7 and it handles both music and video. Plus, it is linked to the Zune Marketplace where you can purchase your favourite songs.
The Optimus 7 is a quad-band device with the standard connectivity options such as WiFi b/g/n and Bluetooth 2.1. It has a micro-USB port for syncing data via Zune software in Windows. Internet Explorer is preloaded with the Windows Phone 7, it is a powerful, fast and responsive browser, probably one of the best we ever tested out. Furthermore, it allows the user to open a maximum of six tabs simultaneously. The drawback is that the Internet Explorer currently does not support Microsoft Silverlight and Adobe Flash.
LG Optimus 7 review

The LG Optimus 7 is selling at the price of RM 2,099. In our opinion, the LG Optimus 7 has a good balance between multimedia and productivity functions with a stable operating system. However, we are disappointed on the lack of variety in the Zune Marketplace apps at the moment. Nevertheless, it is definitely an ideal device for those who want an all-in-one smartphone or simply want to move on from the iPhone or Android phones.
LG Optimus 7 review

Conclusion: Good Windows Phone 7 smartphone which is packed with many features, only lacking on copy and paste function and the variety of apps.

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